Twitterchats has proved to be a useful campaign tool for brands to promote themselves and communicate with their fans/customers. It gives the brand a certain presence online you can't simply get from tweeting or just posting on Facebook. It is engaging and it gives the brand a voice online. Every brand should take advantage of it, Mara mentor has weekly chats on twitter #askmara
which are always engaging. Here are a few tips on how to get your first twitter chat started. 1. Define the objective and the goal - Why do you want to do the chat, the area of focus and what can be achieved from it. 2. Are your competitors doing something similar, research and find out how they are doing theirs. 3. Choose an Hastag that best represents the objective and the brand e.g #Askmara
4. Set a time and date - Chats are better midday when everyone is settled and have some time to spare. 5. Prepare your questions, short and simple 6. Promote!Promote!Promote to get your community aware.